AMC’S Protect the View Campaign Launches

The online campaign, Protect the View, seeks to build awareness and support for the protection of trail views and experiences within the greater Philadelphia area’s Circuit Trails network. 

In partnership with trail organizations and agencies, AMC held an online event on Tuesday, December 15th (view the recording here) to launch the Protect the View campaign at Protect the View is a science-based campaign and call to action resulting from rigorous conservation and land development analyses. The launch event covered a review of the underlying visual assessment research, a virtual tour of the Protect the View website including the ten selected trails focus areas and the corresponding interactive maps, photos and videos, a discussion of the need for a partner-based approach to trail view and land protection advocacy, and an introduction to the social media toolkit.

Protect the View builds on the Circuit Trails Visual Assessment Project, which provides information on high conservation value unprotected land along 30 trails in the Circuit. Protect the View centers on ten focus areas along six Circuit Trails that contain land within a valued trail viewshed that is vulnerable to development pressure. 

The ten focus areas are:

  • Big Woods Vista: Hopewell Big Woods Trail
  • Chester Valley Views: Chester Valley Trail
  • Delaware & Tohickon Junction: D&L Trail
  • Douglassville Views: Schuylkill River Trail
  • Forested Ridges of the Delaware: D&L Trail
  • Hilltown Farms: East Branch Perkiomen Trail
  • Kinkora Farmlands: Kinkora Trail
  • Neversink Foothills: Schuylkill River Trail
  • Schuylkill River at Oaks: Schuylkill River Trail
  • Schuylkill Riverbend at Spring City: Schuylkill River Trail provides a webpage for each trail view focus area with an interactive map, photos, and video footage. Also highlighted are planning and population data that provide quick conservation facts about each trail focus area and links to the research underlying the Protect the View campaign. Finally, the site includes a “Take Action” section where visitors to the site can send an email to their state representatives asking them to support funding for open space protection. The Protect the View social media toolkit is provided to help partner organizations mobilize their audiences to advocate for open space funding, a critical resource for protecting trail landscapes. The social media toolkit includes Protect the View branding assets, sample hashtags and conservation-related phrasing, sample social media posts, and access to photos and videos of the ten focus areas.

The Protect the View campaign will run for about a year and interested organizations can access the website and data during that time. Any questions about the Protect the View campaign can be directed to Mark Zakutansky at